I'm a product designer who likes to build. From zero to scale, hands-on.
Over 12+ years I've designed products at every stage — from Loggi's early MVP to a $2B valuation, and from the first sketches of Genial Care to a healthtech surpassing R$60M in revenue. I do my best work close to the craft: understanding people deeply, framing the right problem and shipping simple, well-crafted solutions.
How I work
Start from the root
I dig until I find the real problem — with users, data and people closest to them — before designing anything
Learn by failing foward
Failure isn't a destination. I look for the why, adjust and move faster next time.
Build with the team
I love working alongside talented engineers and PMs, speaking directly and figuring out solutions together
Own it
When things go off track, I stay accountable, focused on the work, and use it to build stronger relationships.
My approach
Problem framing
Research (quali and quanti)
Opportunity Solution Tree
KPIs & data analysis
Hypotheses & experiments
Discover
Interaction and UI design
Design Systems
Micro-interactions
Usability testing
Design Specs
Design
Prototypes in Claude and Cursor
Figma AI agents
AI-powered user research
AI Design Systems
Fast validation loops
Build with AI
Work experience
Energy Startup Series A
September 2025 - Current
Remote
Lemon Energy
Product Design Lead
Designed experiments across the acquisition and payments journeys, contributing to a 15% improvement in the self-service acquisition flow and a 22% increase in D+0 payment efficiency. Scaled discovery with AI-powered user interviews.
Netlex
SaaS - Contract Management
September 2023 - January 2025
Remote
Product Design Lead
Redesigned key journeys of a CLM platform using qualitative and quantitative insights, increasing feature adoption and reducing friction between design, product and engineering.
Mental Health Care Startup Series A
September 2020 - September 2023
Hybrid
Genial Care
Design Lead and Founding Team
Built the design function from scratch, working daily with therapists and families of autistic children to design evidence-based care experiences. Contributed to +48% family quality of life, NPS 94 and 87% adherence to the children's development programs.
Logistics - Series A to F
October 2015 - January 2020
On-Site
Loggi
Head of Design
Designed Loggi from its early MVP to a nationwide operation — courier app, tracking, internal dashboards and business integrations — as the company grew from 20 to 2,000 people and the design team from 0 to 35.
What I do in my free time?
I play guitar in arenas with Rock1000, the biggest band of the world